There are so many ways you can use Instagram to perform different marketing tasks. These include handling customer complaints, creating hype for a product and performing tasks for different small businesses. The app has so much potential to cater to the needs of small and large-scale businesses. One of the things about Instagram is that it has been around for a while and there are so many ways brands can use the app.
When you properly manage and plan your social media presence, you can use Instagram’s wide range of benefits for your small business setup. To use the platform as a marketing outlet, you might need to document your Instagram marketing strategy. This is important even if you alone are running and managing your account. You have to keep in mind that many people use Instagram to research different products and services. This is why you might not want to miss out on a vast majority of customers by not being active on Instagram.
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With a better internet connection and a social media platform like Instagram, here is what you can do:
Create Your Profile
This might seem to be something very obvious but once you set up your business account, you might want to have a look at your Instagram profile. The business profile has some new features and settings and they get changed all the time. Sometimes you might not be able to notice these changes. Also, there are some other significant business profile items that you might want to consider including updating business features. These might include your business categories, location, contact method, business hours and link to any product or service catalogs. You have to check and make sure that your profile elements like your bio and profile picture align with your general social media branding.
Optimize the Link in Bio
Social media managers have become very creative and know how to take advantage of the single link field that is offered by Instagram. It is common if you want to refer to your “link in bio” mentioned in the posts and use it to work as your landing page. This can have your recent posts, your content and links to your company’s most important product and service pages. A good Instagram bio has all the ingredients that make it irresistible for the users from interacting with you. These should be short and sweet and should be able to convey your personality as a creator, business, or a brand.
You Can Geotag Your Posts
When you are creating and posting something from the physical location of your small business, you can add the name of the location to the post. If you don’t do this when you are posting, you can simply scroll into the previous posts and edit them easily. Geotagging helps you in a lot of ways. One of the functions of Geotagging for Instagram is that it compiles all the posts tagged at the location and sorts them out into top and recent posts. The brand photos reside among customer photos. The “View Information” section located at the top links to information about the business that you have tagged. All of this provides more information and creates brand awareness. It can also help your customers research your business.
Create Guides
This is more like the Instagram Highlights and provides you a chance to compile your favorite posts into a single featured content. There are a few differences. For instance, guides are more editorial when it comes to the format and seems like reading an article. You can add photos and different posts from your feed and from the feed of other users that you might’ve saved.
Using Save Post Feature
Using Save posts is not public-facing but can be very useful to your small business’s content strategy for Instagram. Instagram provides users with the ability to save a post and sort them out to view later. It is not necessary to create collections but it is a recommended practice. There are so many ways using the Save feature can help you with research and inspiration. These might include:
- Have a look at things your competitors are posting about
- Setting up visual inspiration for photos
- Getting inspiration on the captions
- Getting an idea about your future posts
- Look Out For Customer Reviews
- Find Potential Influencer
- Save A Post You Think You Might Want To Review Later
Likewise, you can get as creative as possible if you want to use The Save Post feature.
Use Highlights to Showcase Your Business Information
One of the ways to use Instagram’s Highlights is to use it as a chance to share more details about your company. They prolong the life of your Stories by getting them featured on your profile after they disappear after 24 hrs. They are displayed above your grid and let you start with the basics.
Be Very Careful With the Captions
The first line in the caption is the one that captures the attention of the people and decides whether they want to read more by expanding the caption. In addition to the first line, you should also keep an eye on the rest of the caption and think about putting in keywords in the Instagram post and write your caption accordingly. Also, keep in mind who you are writing the caption for and include your brand and product name, some general terms that can make your post more searchable according to your business niche and category.
Use Live Sessions Constantly
If you go Live on Instagram for your brands it is a good idea if you want to connect directly to your customers. It is also a good selling strategy that can allow you to book orders and sell your goods and services there and then. One of the things about going Live is that your followers get to know that you are going Live on your Instagram via Instagram’s notifications. A few more benefits of using Instagram Live include:
- You can go behind the scenes and get your customers a tour of the entire creative process
- You can run a Q&A session where your fans and customers can ask you questions about your products and services
- You can conduct Interviews with different celebrities and other individuals to endorse your product
- You can share news with your audience and get their instant feedback and comments
You can be as creative as possible while using your Live Sessions.
Conclusion In the end, one can say that there are so many ways you can use Instagram for small businesses. All you need is to stay updated with the latest trends and ways your competitors are using this social media app as well. Make sure you are aware of your brands, the audience who buy services and products from you and so on.